Slinker Lures
The closest thing to natural bait in the artificial bait category...


About Us

Fishing a bank from his flat-bottomed boat, he was throwing plastic jerk bait when he saw a small snake swimming towards his boat, inching under the water and slinking above the water again. Shawn remembers, "After a few minutes of watching this snake, a four or five pound bass came out of the water at the front left of the boat, just about the same area I was fishing a plastic jerk bait, and swallowed the snake whole. That bass came within 10 inches of my boat. That instant stuck in my head."

After taking over a family owned live bait business in Northwest Arkansas in 1999, Shawn got serious about manufacturing his product. He spent the next year trying to style an S-shaped lure that would hold its shape, look like a snake and wiggle like a worm.

He whittled a plaster of paris mold, filling it with rubber and trying to achieve the action of a natural worm without twisting the fishing line. Almost five years, four molds and several trips to the lake
later, Shawn was finally satisfied that he had perfected the mold. "I took it out and started catching a lot of big fish. My plastic worm design seemed to call on the fish's predator instinct to bite."


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